What's a Domain Name? Want a Web site? Personalized email? How about an easy, affordable way to promote your business, class reunion or favorite hobby? A unique, memorable dot com domain name is the first step to doing all this and more. It's your 'address' on the World Wide Web, and along with your Web site, serves as your 'online identity,' reflecting your purpose and personality. Friends, family, customers - anyone in the world with Internet access - can type your domain name into their Web browser and visit your Web site.